5 Reasons Professional Photography Is a Must for Smithfield Realtors
You sell homes online first. Showings come second.
Your photos decide if buyers click, save, and schedule.
Professional photography helps you win the click, earn the showing, and build your brand. Here are five clear reasons it matters in Smithfield, NC.
1) You win more clicks and better traffic
Most buyers start online. Many even find the home they buy online.
Buyers’ first step is often an internet search, and photos are among the top features they value. See the NAR 2024 Profile of Home Buyers and Sellers.
51 percent of buyers found the home they purchased through an online search. Same NAR source above.
Better photos improve click-through, time on page, and saves. More engagement means more showings.
Add strong hero images, clean compositions, and consistent lighting. Lead with the most compelling angles.
Link your listings from your social profiles and Google Business Profile to compound exposure.
2) You sell faster and closer to the number
Multiple studies show a speed and price lift with professional photos.
Redfin reports that professionally photographed listings sell faster and for more money. Read the analysis.
Coverage in The Wall Street Journal found higher close prices compared to similar listings with amateur photos. See the WSJ piece.
Round-ups tracking industry data echo the same pattern: faster sales and stronger outcomes. Example stats overview.
In a market where days on market can creep up, speed protects your sellers and your brand.
3) You build a brand that wins the next listing
Sellers judge your marketing by how your current listings look.
Tight, well-lit, on-brand photos signal care and competence.
Sellers who see you present homes well are more likely to call you when they list.
Referrals and repeat business grow when your results are visible online. NAR shows a large share of sellers choose agents via referrals or prior experience. See the NAR 2024 report.
Make your listings look like your values: clear, accurate, and polished.
Show that standard in your portfolio. See Goodlook’s Smithfield real estate photography.
4) You show the full story with aerials and 3D companions
Many Smithfield properties sit on larger lots or near points of interest. Ground photos only tell part of the story.
Aerial images help buyers understand scale, setting, and proximity. Summaries of MLS-cited data suggest aerial images correlate with faster sales. See a stats overview and a broader 2025 stats roundup.
Sellers respond to agents who use modern media. NAR’s REALTOR Technology Survey highlights strong adoption and positive client response to drone photography. Survey page here.
Your core is still great photography. But pairing it with aerials or a simple 3D companion tour can lift engagement further, especially for relocation buyers.
Goodlook provides FAA-licensed drone photography and 3D tour options alongside listing photos. See our Goodlook services.
5) You get consistent assets for every channel
Strong photos power all your marketing.
MLS, Zillow, and syndication sites.
Social posts and ads.
Your listing presentations and postcards.
Your website and Google Business Profile.
Consistent visual standards make your brand recognizable. They also save time. You reuse the same polished set everywhere.
Goodlook keeps styling, color, and framing consistent across shoots so your brand looks the same across all channels. View examples in our Smithfield real estate photography.
What buyers should see in every Smithfield listing
Bright, true-to-life interiors with clear lines and verticals.
A clean, compelling front elevation as the hero image.
Detail shots that sell lifestyle and upgrades.
Context images that clarify the lot and setting.
Optional aerials for acreage or neighborhood context.
Optional 3D companion for layout clarity.
Prep matters. Use a checklist with sellers to remove clutter, open blinds, and stage key areas. Goodlook can provide a simple prep list and handle the rest. Check out our 55-point photography checklist.
Why partner with Goodlook
You need a media partner who is fast, reliable, and consistent.
Goodlook offers:
Professional real estate photography for interiors and exteriors.
FAA-licensed drone photography for lots and neighborhoods.
Matterport and Zillow 3D Home options when you want layout clarity.
Virtual staging for vacant or outdated rooms.
24-48 hour turnarounds in most cases, with consistent color and style.
See all of our services. Book your next shoot.
Quick summary
Buyers shop online first. Photos drive clicks. NAR 2024 report.
Professional photos help homes sell faster and for more. Redfin analysis and WSJ coverage.
Strong visuals build a brand that wins listings. Here’s our Smithfield Real Estate Photography.
Aerials and 3D companions boost context and engagement.
Keep assets consistent across MLS, portals, social, and your site. Use a repeatable standard. Book Goodlook today!